#Love your fridge

We all take fridges for granted. They give us their best and we give them precious little in return. Isn’t it time to give them some love?

Scroll down the page to find out how to give your fridge the TLC it deserves, how to help it give you its best, and how to win some sweet swag from the fridge experts at Williams


Bottle Cooler Chocolate Display Jade One Door

Find the Perfect Match

Commitment isn’t scary when you know you’ve made the right choice. Before you start, have a think about your needs – are you looking for lots of storage space? Do you need a compact undercounter unit? If you’re storing lots of pre-chopped ingredients, then look for a unit with prep wells.

Once you know what type of refrigeration you’re after, you need to make sure you’re getting the best on the market.

Check out how well it performs in high ambient temperatures, how robust it is, and whether it’s easy to clean and maintain.

For more information about what to look for, have a look at our Guide to Choosing Refrigeration – or scroll down to check out what else is on offer from Williams.

Williams has a range of flexible solutions, so there’s always a unit that’s guaranteed to suit you. And with a Williams you know you’re in good hands.


View our Guide
Jade Counter PW4

Maintaining a Healthy Relationship

So you’ve found the ‘one’, the fridge that meets your every need, and everything is going great. Then over time things start getting frosty. Don’t worry – it’s probably only a dusty condenser coil.

Even the most robust fridges, like a Williams, can benefit from some TLC, so when you get the chance read through our Guide to Maintaining Your Fridge.   It’ll help ensure you and your fridge have a long and happy relationship. 


Caring for your fridge

Looking after your Williams fridge or freezer will help ensure it has the longest possible service life and why wouldn’t you want that.

From simple tips to make sure you and your fridge get off to the best possible start, to troubleshooting those inevitable bumps in the road – our Guide has it all.

Learn More


Protecting stainless steel

Stainless steel that doesn’t stay stainless – sounds weird, but it’s more common than you’d think. Abrasive cleaners, chlorides and food deposits can all cause stainless steel to degrade.

Our Guide will help you keep your fridge as bright today as it was when new, and we’ll even help you to restore the shine to your fridge if it’s been a bit neglected.

Learn More

Twitter Bird

Shout it from the rooftops

Whether you’re showing off a new arrival, celebrating 10 years of hard work together or just want to let others know your latest tips for a happy relationship - we’d love to hear from you.

Celebrate all things refrigeration by tweeting us using #loveyourfridge for your chance to get your hands on some sweet swag from Williams.

Williams Refrigeration is part of the AFE group of companies, registered in England, NO. 3872673. Registered office: Bryggen Road, North Lynn Industrial Estate, Kings Lynn, Norfolk PE30 2HZ VAT registration No 923 4281 36

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